Client: Starkist
Campaign: Anthem
Agency:

Starkist wanted to change the way millennials thought about Tuna. We created a motivational campaign incentivizing Gen Z and millennials around the energizing benefits of enjoying "a nutritional protein" like tuna - anytime and anywhere. Tapping into the truth that Tuna never stop moving so they can receive oxygen from the water,  we created a rallying cry that millennials can get behind.

We then drove awareness of StarKist Pouches by incentivizing consumers to Keep Moving via well placed branded social, media, influencer and experiential content. All of which led to a dedicated webpage where people were encouraged to get involved in local events, non-profits enjoy influencer content, recipes and lists of events in local communities to get involved in.