Client: McGladrey (Now RSM)
Campaign: Understood.
Agency: Mullen

McGladrey came to us with an awareness problem. Only 25% of their “C Suite” target had ever heard of them. OUCH! We saw that they were already sponsoring pro golfers but doing nothing with them. Well, what better way to demonstrate how they partner with their clients than through the golfer/caddie relationship? What happened next? Unique site visits doubled to more than 100,000 per month and awareness increased from to over 80%.