Client: McGladrey (Now RSM)
Campaign: Caddie for Love.
Agency: Mullen

When McGladrey asked us to make Davis Love III, a tremendous golfing talent but NOT the most charismatic man around, into the face of their brand….we prayed. And then we got to work. We then created a very fun and humorous approach to offset Davis' "professional" demeanor. The PGA Tour thought so too as it awarded the campaign with it’s Award for Advertising Excellence and Best New Promotional Idea.