Client: Intuit
Campaign: SXSW Small Biz Event
Agency:
Intuit wanted to speak to the small business community and upstage all other brands at SXSW. So we transformed a local flower shop into SX Small Biz, giving small businesses and the self-employed center stage. Literally.
We also learned that 82% of people who save receipts look at the backs of them. So we provided receipt rolls to Austin small businesses that invited people to SX Small Biz and to try an Intuit product called QuickBooks (which, besides saving you money, also just happens to be a great way to save receipts).