Client: Gagosian Gallery
Campaign: The Complete Spot Challenge

To promote an art show of Damien Hirst’s Spot paintings (running in 11 different galleries around the world at the same time), the Gagosian Gallery and Damien Hirst agreed to a make their first and only loyalty card. Visit all eleven Gagosian Gallery locations during the exhibition The Complete Spot Paintings 1986–2011 and receive a signed spot print by Damien Hirst, dedicated personally to you. 128 people completed the challenge and received signed, original spot prints.

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