Client: Community Colleges of Los Angeles
Campaign: Brand Awareness
Agency: Collier Simon

When CCLA came to us to create an umbrella brand for all 19 community colleges across Los Angeles County, we created a plan to change preconceived notions of community college. To achieve this, we created a fresh new look and feel with bold copy highlighting students, faculty and programs. We wanted something that would be relatable to students in LA County but also feel inherently collegiate. As a result, many caps, far too many to count, have been thrown in the air.